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Marketing the Business


30 minutes

Date of Production:



$69 plus GST

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Marketing involves satisfying the needs and wants in the market place. It is vital for all businesses and those involved in marketing to have a good understanding of this complex area. This DVD explains marketing and the processes involved. No business can hope to succeeed without the appropriate marketing mix. This DVD explains all the important areas.


What is Marketing?                Types of Markets

Market Research                    Marketing Management Process

Marketing Plan                       Marketing Ethics

Speaker: David Waller

Senior Lecturer - School of Marketing
University of Techniology - Sydney