Marketing the Business
Duration:
30 minutes
Date of Production:
2010
Price:
$69 plus GST
Content:
Marketing involves satisfying the needs and wants in the market place. It is vital for all businesses and those involved in marketing to have a good understanding of this complex area. This DVD explains marketing and the processes involved. No business can hope to succeeed without the appropriate marketing mix. This DVD explains all the important areas.
Topics:
What is Marketing? Types of Markets
Market Research Marketing Management Process
Marketing Plan Marketing Ethics
Speaker: David WallerSenior Lecturer - School of Marketing
University of Techniology - Sydney